Globalization is one of those things people like to talk about, but we never sit down and think about how it affects our daily life. So how globalization does affects our daily lives?
Globalization is a process of interaction and integration among people, companies and governments of different countries, a process aided by the technological development. As we can see, technological development has a key role in the globalization process. Technology allowed us to communicate and interact like never before. That technology is part of our daily lives, just like globalization, it is just that we are used with it. I have never actually tought about the way in which globalization affects my daily life. I think that the reason for that is that we are used with it. We spent our days chatting with our friends who live in different countries, we make friends from different countries and cultures, and we learn about different cultures through social media. Young people from all over the world, enjoy the same things.
Every time when we decide to watch a viral video, or while we read a viral article, or we listen to the newest music video, we are part from the globalization process. One of the effects of the globalization is uniformity. People, especially young ones, listen to the same music, read the same books and wear the same clothes. Globalization brings in the Western (North American) cultural imperialism. People get face to face with standards that, in many cases are not part from their cultural heritage. We can take as an example, the glossy magazines. They spread all over the world caring with them the Western beauty standards, way of living and the Western idea of society and how people interact. If one is part of Western culture, those standards might not seem really different of what they have at home, but just imagine how those standards work in a totally different culture, for example the East Asian Cultural Sphere or the Islamic Culture.
We spent our everyday lives being bombarded with a lot of things that everybody else is doing, so, if you want to fit in, you have to do it too. And this is another effect: having a certain life style, just because that is the life style promoted. Everybody wants to feel accepted, and that’s one of the things that are exploited in the idea of globalization. As I said, cultural and background differences start to disappear because we all try to fit into a certain pattern. This is both, a good thing and a bad thing. It is a good thing because we realise that we are not so different and it is a bad thing because we lose our individuality.
Globalization, like many other things, has both, bad and good things about it, depending on which side of the coin you are looking at. The effects of it will only be seen as the time passes, so, until them we are the judgers and we have to make the choice for ourselves.