I recently saw Colbie Caillat`s music video and I thought about all the photoshop and editing that is being done for men and women to be seen on TV, music videos and magazines, in a “perfect” form. But what about this “perfect form”, is it really what everybody likes? Is it really what you like? Or is just an imposed standard that we are seriously taking?
Our minds have been trained to think that certain looks are the “perfect” look – that being blemish-free and “done up” are what constitute beauty. we try so hard to get others to like us. We use our appearance and buy things to create a look we hope people will like. Even if our natural state is to be genuine and authentic, we are striving for something else. We learn behaviours that overshadow our genuine selves, and as a result, end up striving for things that are inauthentic.
Even if self-identity goes far beyond appearance, the ideas of beauty are socially constructed. The cosmetic industry makes money off of our insecurities. We develop insecurities from the false perception of beauty we see in the media, all around us.
Colbie Caillat is an American pop singer-songwriter and acoustic guitarist from Malibu, California. She got very used to seeing herself made-up and photoshopped on album covers, magazines, promo material, and in her music videos.
Colbie would go into studios feeling upset about being pressured to be someone she’s not – to change her music, her image, into something “marketable.” Luckily, instead of giving in, she did something powerful and wrote a song about it.
“When I see gorgeous models and singers and they look perfect on their album covers, it makes me want to look like that, too, and it makes me feel like if I don’t Photoshop my skin on my album cover, I’m the one who’s going to look a little off and everyone else is going to look perfect. And that’s what everyone is used to seeing. They’re used to seeing people on the album covers completely Photoshopped. On one of my album covers, my arm was shaved down and it made me look very skinny. I think that gives a false reality.” Colbie Caillat
Enjoy the video:
Written by Ana-Maria Gulin