Whiteness and beauty

Published by Dr. Whoifof

In his book Eros and Magic in the Renaissance, Ioan Culianu beautifully articulates the complex idea that magic is the precursor of the modern social sciences. The magician is a distant ancestor of the advertising agent. In this sense, modern culture has become, once more, enchanted through the persuasive tools and techniques used in publicity.

Watch this new video by the Hungarian artist Boggie and grasp the sense of magic and enchantment in the creation of whiteness and beauty.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s