Published by Dr. Whoifof
In his book Eros and Magic in the Renaissance, Ioan Culianu beautifully articulates the complex idea that magic is the precursor of the modern social sciences. The magician is a distant ancestor of the advertising agent. In this sense, modern culture has become, once more, enchanted through the persuasive tools and techniques used in publicity.
Watch this new video by the Hungarian artist Boggie and grasp the sense of magic and enchantment in the creation of whiteness and beauty.